Amazon E-Commerce Strategies

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Amazon E-Commerce Strategies


E-Commerce Strategies

Amazon E-Commerce Strategies


Case Study Guidelines

Please read theAmazoncasestudy in the Laudon et. al.(2018) textbook (p762-769). A copy of the case study is also posted onto Moodle.


Q1. List and analyse the major services provided by Amazon and one other major competitor.


Q2. What is Amazon’s competitive advantage? What challenges do they have?4068552_1697474649_TBUS610CasestudyAmazon1


Q3. What are the motivations for businesses and consumers to use and buy Amazon’s services?


Q4. Explain Amazon’s eco-system?

Q5. Provide four key recommendations for Amazon for future business.





  • Assignment Length: the maximum number of words is 1,500 (this excludes the references section).
  • The paper is to be typed and 1.5 spaced (a standard 12 point font should be used).
  • Students are expected to maintain an appropriate standard in writing their plan. It should be checked for spelling, consistency and clarity of expression.
  • Marking Criteria (which is posted on Moodle) is based on:
    • Theory and Application (60%)
    • Research and Referencing (20%)
    • Writing Style / Expression / Structure (20%)
  • At least 10 references need to be used for this report. References made in your answers need to be made according to either the Harvard Referencing Method / APA method.
  • Upload the paper onto Turnitin on Moodle.
  • No hard (printed) copy is required.
  • Due Date: Thursday 27 April 2020 at 11.55pm


  • Structure (Recommended) for the Case Study report:
    • Question 1
    • Question 2
    • Question 3
    • Question 4
    • Question 5
    • References