Assignment Enterprise and Entrepreneurship

Topic: Enterprise and Entrepreneurship

Assignment Task
Consider the following:
You are a UK Entrepreneur and plan to develop a new UK pizza delivery business venture. Investors
have heard about your idea and want to know more. You are required to produce a
strategic business plan (with the inclusion of academic references) explaining the
business venture. (1925 words)
Task – Business Plan

The business plan will include the main elements of a plan with the inclusion of academic
references:
• Executive summary
• The concept/Business Model
• You and your team’s entrepreneurial competences
• Objectives; expressed in SMART terms
• The Market: PESTEL factors
• Competition
• The product
• Marketing the business: Segmentation, Targeting & Positioning
• Sales and operations
• Sales forecast
• Financial projections
• Strengths and risks of the business
• Closing summary
Within the plan emphasis will be placed on the following:
• The role you play as the entrepreneur. This will be communicated within the section on management expertise.
• The requirements for setting up a sustainable business model operating within external and competitive environments external and competitive environments.
• The skills required to turn the business idea into practical applications.You must also include:
• References – to be to AU Harvard Standards.

• Appendix
Within the plan emphasis will be placed on the following:
• The role you play as the entrepreneur. This will be communicated within the section on management expertise.
• The requirements for setting up a sustainable business model operating within external and competitive environments external and competitive environments.
• The skills required to turn the business idea into practical applications.

References:
Barrow, C. Brown, R. Barrow, P. 2012. The Business Plan Workbook 7th Edition, Why Prepare a
Business Plan, Part Xii, London: Kogan Page
Dunning, J.H. Lundan, S.M. 2008, Multinational Enterprises and the Global Economy, Cheltenham,
Edward Elgar Publishing
Griffiths, A., Wall, S., 2011. Economics for Business Management. UK: Financial Times/Prentice Hall
Hingston, P., 2001, Starting Your Business (Small Business Guide), USA, Dorling Kindersley
Johnson, D. Turner, C., 2010. International Business: Themes and Issues in the Modern Global
Economy 2nd Edition. Oxon: Routledge
Johnson, D. Turner, C., 2010. International Business: Themes and Issues in the Modern Global
Economy 2 nd Edition. Oxon: Routledge

Assignment Enterprise and Entrepreneurship