Assignment: Targeting strategies applied by Starbucks

Solved B207A Assignment

IMPORTANT: Please fill in the following information and use this file to answer the following questions

Question:

In your opinion, which of the four targeting strategies does Starbucks apply in its business and provide a brief explanation for your reasoning. (Maximum 100 words). Write the answer in the space below.

Expert Partial Answer 

In my opinion, Starbucks applies differentiated targeting strategy alias multi-segment targeting. The company’s market segmentation reveals a number of prospective target segments that it can serve and obtain significant profitability. Starbucks’ differentiated targeting strategy enables it to benefit from different marketing segments as it designs a specific marketing mix for every segment…Read more

References 

Khan, S. K. B. N. Z., Yusop, Y. B. M., & Baharudin, F. B. W. (2018). Starbucks Market Segmentation and Targeting.International Journal of Business and Management Invention (IJBMI). PP—44-45

HENG, G. (2019). ANALYSIS ON THE NETWORK MARKETING AND STRATEGY OPTIMIZATION OF STARBUCKS IN CHINA (Doctoral dissertation, SIAM UNIVERSITY).

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Assignment: Targeting strategies applied by Starbucks