Assignment: Targeting strategies applied by Starbucks
Assignment: Targeting strategies applied by Starbucks
Solved B207A Assignment
IMPORTANT: Please fill in the following information and use this file to answer the following questions
Question:
In your opinion, which of the four targeting strategies does Starbucks apply in its business and provide a brief explanation for your reasoning. (Maximum 100 words). Write the answer in the space below.
Expert Partial Answer
In my opinion, Starbucks applies differentiated targeting strategy alias multi-segment targeting. The company’s market segmentation reveals a number of prospective target segments that it can serve and obtain significant profitability. Starbucks’ differentiated targeting strategy enables it to benefit from different marketing segments as it designs a specific marketing mix for every segment…Read more
References
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