Cultural environment analysis in Brazil
1. Describe the cultural environment in Brazil, using Hall’s framework and Trompenaars’ framework.
2. Discuss challenges and opportunities for American investors posed by the cultural environment.
3. Based on the challenges and opportunities you have identified through your research, formulate two recommendations, with your supporting arguments, to an American investor to successfully navigate your chosen country’s cultural environment.
Please include citations to back up your argument. Thank you.
Hall’s framework is based on a variety of findings regarding cultural factors, particularly high and low contexts. Brazil is known for its highly contextual culture. This means that Brazilians rely on implicit factors such as fluency of speech and hidden meanings in the message. For example, Brazilians take into account the tone of voice and gestures of the person delivering the message. This is in contrast to many cultures because they are based on cultural factors with little context. Low-context cultures focus on direct dialogues with a lot of interpretation CLICK HERE TO PLACE YOUR ORDER
Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede model in context. Online readings in psychology and culture, 2(1), 2307-0919.
Hall, B. J., Covarrubias, P. O., & Kirschbaum, K. A. (2017). Among cultures: The challenge of communication. Routledge.
Réthi, G. (2012). Cultural Perspectives of Corrupt Behaviour-Application of Trompenaars Model for Corruption. Theory, Methodology, Practice, 8(01), 76-82.
Waluyan, L., Blos, M., Noguera, S., & Asai, T. (2010). Potential problems in people management concerning information security in cross-cultural environment—The case of Brazil. Information and Media Technologies, 5(2), 843-853.
Leng, C. Y., & Botelho, D. (2010). How does national culture impact on consumers’ decision-making styles? A cross cultural study in Brazil, the United States and Japan. BAR-Brazilian Administration Review, 7, 260-275.
Wasserman, R. (2018). Exotic Nations: Literature and Cultural Identity in the United States and Brazil, 1830–1930. Cornell University Press
Granli, T. C. (2012). Cross-Cultural Adaption in Norwegian Companies in Brazil: Understanding Differences in Business and Work Culture (Master’s thesis).
