DIGITAL Business Project

This task is a project divided into two parts: Select one firm from the list provided by your professor ( At the end of this document) and prepare a Digital Business project including the following elements based on the SOSTAC generic analysis framework.

FOR THE MIDTERM: Weight – 40%  – Submission date: Week 9  – Sunday December 4th, 2022 at 23:59 CEST

  1. Analyze the situation in a specific region. (use a 5 C analysis)
  2. Define the digital marketing objectives for the next two years.
  3. Develop the marketing mix considering the new technologies available in your market.
  4. Establish the strategies for your target markets.

FOR THE FINAL: Weight – 60%  – Submission date: Week 13  – Sunday 15th of January 2023 – 23:59 CEST

  1. Identify what new business model and revenue model could be developed.
  2. Analyze the advantages and disadvantages of an approach to developing a digital marketplace presence or e-commerce transactional website.
  3. In the project’s implementation phase, could the business be transformed into an omnichannel? Justify your answer.
  4. What are the variables to control the outcome of the project?


  • Wordcount: 2000 – 2500 words each part
  • Expected structure: Table of contents, References & appendix.
  • Cover, Table of Contents, References, and Appendix are excluded from the total word count.
  • Font: Arial 12,5 pts.
  • Group of 3 people
  • Text alignment: Justified.
  • The in-text References and the Bibliography must be in Harvard’s citation style.
  • The format should be a document in the respective Turnitin link.

It assesses the following learning outcomes:

  • Identify current trends and technology in digital businesses
  • Understand how digital technologies can be integrated into business
  • Describe the digital industry and compare it with non-digital businesses

The number of the company is related to the number of the group. Group 1 : Company 1 and so on.!

  1. Laboratorio Aldo-Unión
  2. Rover Alcisa
  3. Pc Componentes y Multimedia
  4. Francisco Gil Comes
  5. Europamur Alimentación
  6. Hermanos Ayala Sousa
  7. Primafrío
  8. García Munté Energía
  9. Indcresa
  10. Etxe Tar