Evaluating marketing strategy and recommendations

By Support

Value: 45%

Due Date: 30-May-2020

Length: 3500 words


Evaluating marketing strategy and recommendations

The Chief Marketing Officer (CMO) liked your STP presentation and asked you to review their overall marketing mix and current strategies, and then make recommendations for improvements.

The final assessment (Assessment item 3) is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation from Assessment 2.

Incorporating theoretical concepts into your discussion from chapters 7-13 and with the use of other theoretical sources and secondary research, please discuss the following:

  1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. It is recommended to narrow your analysis to a product line where multiple products exist. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
  2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc. Higher marks will be rewarded to the student who are able to identify the contemporary issue/s and creatively involve within the discussion.


Useful sources:

Hackley, C. E. (2009). Marketing: A critical introduction. Los Angeles: SAGE.
Pride, W. M., Ferrell, O. C., Lukas, B. A., Schembri, S., Niininen, O., & Casidy, R. (2017). Marketing principles. South Melbourne, Vic. : Cengage, 2018.