Facebook as a business communication tool

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Facebook as a business communication tool

Assessment-2 Topic

Analyse characteristics of Facebook as a business communication tool.

In other words, what features, and characteristics make Facebook an effective communication platform for business communication.

To do well in this assessment, you are expected to highlight the characteristics/features of Facebook which help in effective communication for the employees/organizations.

It would be good to include some of the challenges/hindrances presented by the Facebook platform to make your evaluation more critical.  You would need to conduct some research to support your arguments (a minimum of two references for each of the three posts).

To make your arguments stronger, you may compare traditional communication methods (such as – F2F meetings, telephone and email) with Facebook to prove/support your arguments.

Assessment 2 Brief

Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.

–This assessment has been designed to:

  • Appraise students’ ability to academically research and evaluate characteristics of effective business communication.
  • Apply critical thinking skills utilising supporting evidence to justify arguments.
  • Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.


Post 1: Analyse characteristics of exemplary business communication (300 words) Instructions:

Investigate the form of business communication chosen by the facilitator and research what makes it effective. Critically analyse specific characteristics and justify your choices. Consider using examples to back up your statements.

Key points to consider in your initial post:

  • Your post should analyse ideal characteristics of a specific type of business communication.
  • Include justifications for your chosen characteristics.
  • Consider using one or more specific examples to add value to your post.
  • You must include reference to literature.

o Use at least 2 in-text citations per post.

o Reference the book, article, or document using APA 6th style in the reference list.


Students are responsible for:

  • Staying within the word limit
  • Keeping drafts and backups of their assignment
  • Submitting the assignment via Blackboard by the due date
  • Ensuring their assignment is written and submitted while observing and committing to the Academic Integrity policy


Please note that if you require an extension for this assignment, you must apply using the university application form and provide verifiable evidence of extenuating circumstances before the due date and include your most recent draft. Please also treat the prescribed word limit as a limit not to be breached.



It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing