What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.
Solution
Marcom is an abbreviation for marketing communication. It refers to using different marketing channels such as the internet, telemarketing, billboards, magazines, and newspapers to urge, inform, and educate customers about a brand and its products. Businesses undertake marketing communication to shorten the sales cycle, create preference, and sustain demand for products. They use a combination of communication tools to position their brand or products in the minds of the target customers (Ogden & Ogden, 2014).
Marketing Management
Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.
Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.
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