Impact of Macro Environment Forces for Tesla
Tesla is an electric car company that was founded in 2003 by current CEO Elon Musk. The company is looking to expand their consumer market by creating a new vehicle that is targeted towards the Roy Morgan Values Segment – Socially Aware.
This report outlines an analysis of the Socially Aware market segment that the brand is trying to target, it informs the reader about what drives this market to purchase a product, for example: To set the trend and be intellectually astute, to have the latest technology and systems, etc (Levine & Benjamin 2021). To reach this market segment, Tesla wants to develop a new electric vehicle that introduces the use of recycled and sustainable materials in the supply chain process that allows for the price of this vehicle to be reduced and allow it to be more affordable for this market segment.
Questions
1. Impact of Macro Environment Forces for Tesla to obtain and use recycled and sustainable materials in the supply chain process that allows for the price of this vehicle to be reduced and allow it to be more affordable for this market segment. (250 words)
2. Review of Distribution: (250 words)
• The distribution of Tesla’s new model vehicle with new sustainable and renewable materials
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