Individual Report-Hyundai Motor Group (HMG)
Hyundai Motor Group (HMG) is a Korean conglomerate. To grow and fortify its competitive edge, HMG has decided to relocate its Head Quarters (HQ), Manufacturing, Warehouse and all its operations to the Australia. HMG hopes to recruit and tap into the superior innovation power purchasing parity of the Australian workers and customers. However, HMG is also concern with the host politics centred on climate change, air pollution and emissions. Therefore, HMG has to carry out a detailed analyse, learn and understand the Australia – host country and which state to choose, before arrival and how to better settle on arrival.
The report should identify macro environmental (PESTEL framework highly recommended) issues with the potential to inhibit HMG successful relocation. Also, the report should pay close attention to issues such as industry competitive forces (Porter’s Five Forces Framework would help) in the host country, and analysis of the strategies used by the major competitors in the host country. Moreover, the report should clearly identify, through employment of framework such as VRIO the strength and resource position HMG will have to count on to mount a successful competitive fight in order to establish its position in the host country.
The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues and appropriate recommendations to address these issues, the inclusion of appropriate material data and grammar and written English.
Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company) to successfully complete your analysis. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.
Please Note: HMG operations relocation is purely hypothetical, but HMG is a real company with its key statistics and key information easily available. Also, the relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.
Length: 3500 (+-10%) words excluding Executive Summary, reference and any supporting Appendices
Individual Report-Hyundai Motor Group (HMG)
