Internal and External Stakeholder Analysis
Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.
The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with
regards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as
owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and
By understanding both perspectives, the business can engage and enhance communication with
relevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external
In this assessment, you will examine a business in an industry that you have either previously
worked in or would like to in the future. Leading up to the assessment submission, you must
participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will
locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are
required in Modules 2-4.
Please Remember your contributions to the discussion topics are one of the assessment attributes.
(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of
blackboard as students are required to participate in this to complete the assessment)
Presenting a business example and contributing to the discussion forum, you will:
• identify and analyse functional areas in the business
• identify and analyse the internal and external stakeholders
• compare two industries with each other
• create a stakeholder matrix
• discuss chosen stakeholders and industries in the context of relevant theories and
Your individual stakeholder analysis should follow standard report structure and include the
• Cover page
• Executive Summary
o A concise summary of the main report in bullet points
• Introduction and background information on your business example
• Main body
o Identify functional areas
o Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders’ interests, and implications of
o Identify the level of main stakeholders’ influence
o Create a stakeholder matrix
o In the discussion forum, choose an example from your peers and compare the
industry your business operates in with their industry, identify the main points of
stakeholder dissimilarities and analyse the differences in stakeholder interests and
• Appendices (if necessary)
Support your observations and statements by incorporating links to theory and conceptual
frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and
in the reference list.
It is essential that you use the appropriate APA style for citing and referencing research. Please see
more information on referencing here
Tips to get started:
PESTLE is a good tool to use to help you identify all stakeholders. By considering political, economic,
social, technological, legal and environmental/ethical factors and how they relate to the business,
it’s easy to identify stakeholders.
Submit your Assessment 2 Internal and External Stakeholder Analysis in the submission link in the
main navigation menu in MGT501 Business Environment by the end of Module 5.2 (week 10).
Intensive Class: Due By 11:59pm AEST/AEDT Sunday of Module 5 (week 5)
A rubric will be attached to the assessment. The Learning Facilitator will provide feedback via the
Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Your reports will be marked against the rubric, which is shown on the next pages. Please ensure that
your submission addresses all five of the Assessment Attributes in the rubric.