key issues relevant to manufacturing strategy


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Students, you should delete this section before submitting your work.

This Assignment assesses the following module Learning Outcomes (Take these from the module DMD):

* explore the framework and constituent elements necessary for development of a manufacturing strategy;

* examine the key issues relevant to manufacturing strategy.

* use production concepts and techniques (measures) to achieve a successful manufacturing strategy.


Assignment Brief:

Answer all questions

See page 3 and 4.

Using all your previous research as well as further research answer Q1, 2 and 3 using the MS Assignment 3 submission form. You can add more pages to the form by hitting return at the bottom of each page.

Q1 = 35 marks

Q2 = 30 Marks

Q3 = 35 marks

Total marks = 100

Submission Requirements:

Submit completed MS Assignment 3 submission form word document online before the submission deadline. You are expected to provide a range of secondary sources to underpin your work. These should be cited and referenced according to the Harvard convention.


Font Arial 11, portrait layout, normal margins and 1.5 spacing

The suggested word count for applicable areas is contained within the briefing sheet.

This assignment is worth 40 % of the overall assessment for this module.

Marks awarded for:

Q1 (a) Definition                           10%

Q1 (b) Report (250 words)            25%

Q2 (a) Demonstrate (400 words)  30%

Q3 (a) Report (250 words)            25%

Q3 (b) Impact description              10%

A note to the Students:

1.        For undergraduate modules, a score above 40% represent a pass performance at honours level.

2.         For postgraduate modules, a score of 50% or above represents a pass mark.

3.         Modules may have several components of assessment and may require a pass in all elements. For further details, please consult the relevant Module Guide or ask the Module Leader.

Typical (hours) required by the student(s) to complete the assignment:    hours
Date Work handed out:

29th April 2020

Date Work to be handed in:

18th May 2020

Target Date for the return of the marked assignment:

8th June 2020

Type of Feedback to be given for this assignment:

General feedback, in text notations and grades


Q1  Porter’s Five Forces model provides suggested points under each main heading, by which you can develop a broad and sophisticated analysis of competitive position, as might be used when creating strategy, plans, or making investment decisions about a business or organization.


 (a) Select one of Porters “Five Forces” and provide a definition of that force.(10 Marks)
 (b) Report on the reasons that your selection from Q1(a) of the model assists in developing a competitive strategy for businesses.

(250 words)


(25 Marks)


Q2(a) Use two case studies from two (2) global manufacturing companies that demonstrate the experiences of any of the three primary strategies of low cost, differentiation and response in respect of gaining competitive advantage and describe the benefits that were gained.

(400 words)

    (30 Marks)










 Research and source academic journals and/or Case Studies that analyses a Continuous Improvement project(s) that used advanced technology to develop the manufacturing strategy of a business.


Report on your evaluation and examination of the effect within an organisation and illustrate using the researched information how that integration of advanced technology impacted the manufacturing strategy of that company.

(250 words)


Reference in the text relevant journal papers to support your report. Do not use company web page information without relevant academically reviewed evidence (papers, journals, conference papers). *


(25 Marks)
 (b) Describe the impacts on the original manufacturing processes. 
    (10 Marks)
  *Recommended but not the only available resources below. 



  • International Journal of Technology Management

  Research Policy

  Production and Operations Management

END of assignment