Details for the Marketing Plan for MARK804, T3

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Details for the Marketing Plan for MARK804, T3


Creating a marketing plan is an essential part of being a marketing manager. The plan outlines the organization’s strategic objectives and details how they will be achieved through marketing strategies.

Scenario: You are an independent marketing consultant. You have been asked by an organisation to create a marketing plan for them and come up with some fresh ideas for them in terms of strategy.

Your plan should:

*Be 2,800 – 3,200 words (10% over/under). Have 1.5 line spacing and use 12pt Arial font. It should be JUSTIFIED. The Word count does not include your introduction or References. Please upload in WORD.

*Include a Cover Page, indicating: Your name and student number.


The marketing plan will be assessed based on:

  1. Your ability to present a clear plan for the industry selected and the integration of marketing theory in an appropriate and relevant way.
  2. Your presentation of an original clear and edited narrative shows thorough research of the topic(s).
  3. The ability to write in an academic (formal) tone and that you have referenced correctly throughout the report and in your reference list.
  4. The ability to link the Brand to the plan and showcase your ideas in an easy-to-follow way.