MASTER INTERNATIONAL TRADE HOMEWORK
In the context of the Module III Clases, please answer ONLY 10 of the following questions in a two pages essay:
Q1: In the context of the main product of your company, please describe: Who is your customer?
Q2: In the context of the main product of your company, please describe: What are your
customers:
Needs?
Wants?
and Demands?:
Q3: In the context of the portfolio of products of your company, please develop: The Market Growth vs. Market share matrix
Q4: In the context of the portfolio of products of your company, please develop a 2 axis matrix: Segmenting the client base for your business.
Q5: In the context of the main brand of your company, please describe its:
Target Market
Frame of Reference
Point of Difference
Reason to believe
MASTER INTERNATIONAL TRADE HOMEWORK
GET INSTANT EXPERT HELPQ6: In the context of the main brand of your company, please: Write its positioning statement
Q7: In the context of the main brand of your company, please describe its:
Attributes of the product or service, Heritage, Brand personality
Q8: Thinking about your company, please describe its:
Upstream Supply Chain.
Downstream Supply Chain
Q9: Thinking about your company’s supply chain strategy, please describe: The structure of its supply chain.
Q10: Thinking about your company’s supply chain, please describe: The planning process of its supply chain.
Q11: Thinking about your company’s portfolio of products, please answer: What kind of supply chain is necessary for success: Efficient or Responsive? Why?
Q12: Thinking about your company’s portfolio of products, please answer: How is the demand of your products: certain or uncertain? Why?
Q13: Correlating the degree of responsiveness vs. certainty in your company portfolio: Can strategic fit be achieved? Why?
Q14: Thinking about your company’s supply chain, please describe three of its drivers: Facilities, Inventory, Transportation, Information, Sourcing, Pricing.
