Jun 19 2020
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MKTG 1126-Festival Description

You will create a 2 day festival and prepare the following:

Festival Description

  • Produce a creative and suitable name and logo for your festival and use it on the cover page of the assignment

– Describe your festival in a paragraph providing an overview of the festival

Festival Programming

  • Provide information on the types of artists, talent, activations, amenities and offerings you are planning for the festival.
  • Create a festival schedule

Market Assessment

  • Conduct a PESTLE Analysis
  • Describe your target market using demographics, psychographics and geographics

Competitive Analysis

  • Conduct a thorough competitive analysis identifying a minimum of three direct and three indirect competitions that exist.
  • Describe the competing events, locations, dates, their target markets, how much are their tickets?

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Community Involvement

  • Describe a minimum of three distinct interest or geographical group(s) that you would engage with to foster community involvement and buy-in to your festival
  • Describe a creative activation for each group that would add value to your event and help them engage with your audience

Corporate Sponsors

  • Describe 3 companies you would approach for sponsorship and the rationale for choosing these companies
  • Describe a creative onsite activation for each sponsor that would help them engage with your audience

Date Selection

  • Provide information on the dates of your festival and rationale why you chose them.

Site Selection

  • Compare and contrast a minimum of two sites.
  • Describe the chosen site in detail. Provide photos
  • Why did you choose this site?
  • What is the capacity?

Ticketing Plan and Sales Projections

  • What ticket prices will you offer? Will you offer early bird pricing, package, single day ticket?
  • How many tickets do you anticipate to sell at each price?
  • What is your gross potential?
  • How will you sell your tickets?
  • Are you using tickets, wristbands or something else. Provide an example of what they look like.
  • Will you offer a VIP package? What is the price and what is included?

MKTG 1126-Festival Description

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Tagsactivations amenities and offerings you are planning for the festival. Conduct a PESTLE Analysis Create a festival schedule dates Describe 3 companies you would approach for sponsorship and the rationale for choosing these companies Describe a creative activation for each group that would add value to your event and help them engage with your audience Corporate Sponsors Describe a creative onsite activation for each sponsor that would help them engage with your audience Describe the competing events Describe your festival in a paragraph providing an overview of the festival Describe your target market using demographics distinct interest or geographical group(s) that you would engage with to foster community involvement and buy-in to your festival how much are their tickets? locations Produce a creative and suitable name and logo for your festival and use it on the cover page of the assignment Provide information on the types of artists psychographics and geographics talent their target markets Ticketing Plan and Sales Projections