PESTELE/ SWOT Analysis [Individual]
7-/PESTELE/ SWOT Analysis [Individual]
Assessment Task 3: PESTELE/ SWOT Analysis [Individual]
Please note that there are two components to this assessment item:
1. LinkedIn Learning Course – Marketing Foundations: Competitive Market Analysis [Worth 5 marks]
2. PESTELE/SWOT Analysis [Worth 35 marks]
1. INSTRUCTIONS FOR LINKEDIN LEARNING COURSE – MARKETING FOUNDATIONS:
COMPETITIVE MARKET ANALYSIS
All students are required to complete the LinkedIn Learning Course – Marketing Foundations: Competitive Market
Analysis. This course should be completed before finalising your PESTELE/ SWOT Analysis report (ideally prior to
when you are ready to work on the Competitive Environment section of the report; we recommend completing it
around Week 2-4 of the semester – the earlier the better). In order to achieve the 5 allocated marks, students will
need to attach a copy of the course completion certificate received when completing the course, as an appendix
item to their PESTELE/SWOT Analysis report.
A direct link to the LinkedIn Learning Course is available under the Assessment 3 folder on Blackboard.
2. Assessment instructions:
3. Students must log into Blackboard and click on the Assessment link on the left hand side bar and then
select “Assessment 3: PESTELE/ SWOT Analysis” where you will see the link “LinkedIn Learning Course –
Marketing Foundations: Competitive Market Analysis”. Please complete this course and attach your
certificate as an appendix item to your PESTELE/ SWOT Analysis (Part 2).
4. * Note: Select units use CADMUS academic integrity software in addition to Turnitin
5. ASSIGNMENT INSTRUCTIONS FOR PESTELE/SWOT ANALYSIS
Scenario: You are the marketing consultant working for one of the following toy/ entertainment companies [please
note: for this assessment you can select from one of the following companies: LEGO Australia, Fisher Price
Australia, LeapFrog Australia, Hasbro Australia]. You are to conduct an industry analysis on the current toys and
entertainment marketplace in Australia as you are looking to in the near future launch a brand extension via a new
toy/ entertainment product (see Assessment 4) into the Australian marketplace.
It is critical that you gain a solid understanding of the industry that your chosen company operates in currently to
ensure you present a well-informed business strategy for your new toy or entertainment product launch (see
Assessment 4).
Task: Your PESTELE/ SWOT Analysis should address the following:
a. Mission/ key goals and core customer groups: Identify and provide via evidence of research a solid
background on the organisation to highlight the organisation’s core business structure, goals (‘vision’) and
product history. When discussing the product history be sure to also include a discussion on the core
customer groups the organisation currently targets with their existing product offerings.
b. PESTELE Analysis: Apply a PESTELE analysis to the industry your new toy/ entertainment product is to
enter. Statements must be supported by evidence and describe how they might affect the toy/
entertainment industry (i.e., be critical not descriptive in your write up).
c. Competitive environment: Here you need to outline the competitive environment of the market. It should
identify the organisation’s competitors (direct/ indirect). What market share the competitors currently have
and how cluttered/ or uncluttered the marketplace is. [Hint: This section should consider the organisation
as a whole and discuss the competitors from a topline perspective – Assessment 4, will require a more
focused analysis of the competitors based on the new toy/ entertainment brand extension product line.]
Value: 5% of the unit.
Format: Certificate for completing the course must be attached as an appendix item to the
PESTELE/SWOT report that is submitted via TurnItIn.
Due date & time: Tuesday 14th April by 9am WST NOW DUE Tuesday 21st April at 9am WST [Mid Semester
Break]
How to submit: Electronically via Blackboard>Assessment folder > Assessment 3>Turnitin link – no
hardcopies are required.
Emailed reports will not be marked – you MUST submit your report via TurnItIn.
d. SWOT Analysis: Include a SWOT analysis and ensure you comment on how you should address the
outcomes of the SWOT in your future approach to enter the market. E.g., you might highlight a direct
competitor’s weakness and you should then indicate how you plan to capitalise on this weakness.
e. New brand extension product line recommendations: Based on your PESTELE/ SWOT analysis plus
consideration of the competitive environment above, present and justify 2-3 new product recommendations
that will either exploit an opportunity(s) or address a threat(s) in the Australian toy/ entertainment industry.
Presentation layout format of the written report
• Your written report must be professionally presented and visually appealing. Use of visuals is mandatory.
Be creative. Please no essays – essay formats will attract deductions in marks.
Referencing specifications:
The ECU referencing format must be adhered to and it is necessary to fully reference ALL your research sources
both in-text and end-text. That is, if you look at a book or website and decide to use some of the information from it
then you must cite it as a reference in-text where you use that information AND cite the full source of the reference
in the end-text reference list. If you are unsure about the correct referencing procedure then you must seek advice
from your lecturer. You can download the ECU Referencing Guide from: https://www.ecu.edu.au/centres/libraryservices/how-to-guides/referencing
Writing Style
• Use formal business English that is clear and easy for the reader to follow.
• Use new vocabulary introduced in the unit.
• Check your work for expression, grammar, spelling, and punctuation before submitting.
Assessment instructions:
Students must log into Blackboard and click on the Assessment link on the left hand side bar and then select
“Assessment 3: PESTELE/ SWOT Analysis” where you will the link to submit your assignment.
* Note: Select units use CADMUS academic integrity software in addition to Turnitin.
PREPARATION
Please do not leave this assessment to the last minute, you won’t have time to complete it. Students must actively
work on this assessment early in the semester. Please also ensure you do a thorough review of the current product
market so you have a solid understanding of the market, the competitive structure and the consumer needs/ wants
in this category. Do not restrict yourself to researching the local market, consider researching nationally and
internationally as well.
RESOURCES
Students should consult the resources of the unit (e.g., textbook, module materials on Blackboard) but do not
restrict yourself to just these resources. In order to do well in this assessment, students will need to look locally,
nationally and internationally. They should conduct a thorough review of the product category in the marketplace
and look to existing research findings, reports and statistics to support and justify their decisions in their report.
Value: 35% of the unit. [2,000 words (+/- 10%)]
Format: 1. Pdf or Word docs.*
Due date & time: Tuesday 14th April at 9am WST NOW DUE Tuesday 21st April at 9am WST [Mid-Semester
break](via Blackboard)
How to submit: Electronically via Blackboard>Assessment folder > Assessment 3>Turnitin link – no
hardcopies are required.
Emailed reports will not be marked – you MUST submit your report via TurnItIn.
Unit learning
outcomes:
This assessment will assess the following unit learning outcomes.
1. Analyse the general business environment including the political, economic, social,
technological, environmental and legal aspects that impact on a business.
2. Explain the steps involved in analysing an existing business’s strengths/weaknesses,
opportunities/threats and competitor analysis.
MARKING CRITERIA
SBL1300 Business Environments and Markets
Assessment 3: Written Report (35 points)
Task – Using the company selected from the four opportunities presented above, prepare a
PESTELE/SWOT Analysis report on the current Australian toy/ entertainment marketplace.
Section Weights (points)
Formatting – Word-processed Times New Roman 12 point, 1.5
spacing, headings & subheadings, expression, grammar, spelling,
punctuation, professional and visually appealing report. Word doc
submissions only.
0 points – but points will
be deducted for poor
formatting
Title – you must include a title that should tell the reader what the
report is all about.
0 points – but points will
be deducted if it is not
addressed
Executive summary – provide a comprehensive and accurate
summary of your report.
3 points
Table/ list of contents – include a list of the main sections/ headings
of the report and include the page numbers on which they appear.
0 points – but points will
be deducted if it is not
addressed
List of tables and illustrations – include a list of any illustrations,
graphs, charts, maps and the page number in which they appear.
0 points – but points will
be deducted if it is not
addressed
Mission/ key goals and core customer groups 3 points
PESTELE analysis 10 points
Competitive environment 4 points
SWOT analysis 8 points
New brand extension product line recommendations 5 points
Conclusion. 2 points
In-text + end-text references 0 points – but points will
be deducted for poor
referencing
Overall grade N C CR D HD 35 points
PLEASE NOTE: Points above reflect the proportion of focus and content that should be devoted to each section.
• As a minimum standard, students should follow the above format (there is more detail provided on the areas via
points a – j listed above) when completing their written report.
• Students will be rewarded for including over and above concepts/ items (covered in the unit materials
throughout the semester), which they feel would be relevant or important to consider when planning &/or
evaluating their campaign.
MARKING RUBRIC
Please visit the unit’s Blackboard site for the Marking Rubric for Assessment 3 which is located under
Assessments>Assessment 3: PESTELE/SWOT Analysis> Marking Rubric
FEEDBACK
Overall feedback and result for the assessment item will be available via Blackboard>My Grades two weeks after
the due date for submission.
