Shaping Business Opportunities II- Version B


Answer the below questions based on the course material, your own experience and information search on the internet and in academic sources from the AOU e-library. (i.e. companies’ webpages, AOU e-library databases…)

Question 1 (30 marks, 300 words)

Change management is a systematic approach to dealing with the transformation and changes of organizations goals, processes or technologies. During the times of change, people tend to resist change and stick to old processes and habits.

Write an essay to discuss the following:

  • Why is it important for businesses to change?
  • What are the main reasons for people to resist change?
  • Link the above discussion to the current situation of employee working remotely due to COVID-19. How were organizations able to cope with the new situation? Support your discussion with relevant examples.

Question 2 (35 marks, 300 words)

XYZ Company bought real estate properties in Boston 50 years ago for $30,000. In 2020, a real estate appraiser inspects the properties and concludes that their expected market value is $2 million. The company has been using historical accounting principles for the last 50 years. A newly appointed financial manager recommends the use of fair value accounting for the value of the properties. Discuss the difference between the two approaches. Do you agree with the financial manager? Why or why not?

Question 3 (35 marks, 300 words)

An employer brand describes the essence of what it means to be an employee of your company. Your employer brand sets your company apart from all the other employers out there. The purpose of an employer brand is to describe the type of employees who will be successful at your company, and the kinds of employee traits you want your employees to encompass. It also serves to describe why your company is a great place to work.

For Apple, the “Think Different” commercial presents an emotionally compelling story, clearly identifying Apple’s employment brand. Who fits in at Apple? Those who have a rebel streak. Creative people who take risks. People who do things against the grain, somewhat counterculture. Those not defined by failure. Essentially, people who think different.


Explain what is meant by internal marketing and evaluate how it enables companies like Apple reach their goals. (hint: benefits of internal marketing)

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Shaping Business Opportunities II- Version B