SOLUBLES INSTANTANEOS CASE ANALYSIS
SOLUBLES INSTANTANEOS CASE ANALYSIS
Direction, Individual Case Analysis
Please answer three of the following four questions (only) based on course material and Solubles Instantaneos case attached to this e-mail. You could rely on external information not discussed in the case
Submit your responses on Moodle, use a link named “Individual Case Analysis”
Deadline Apr 12, 11:59 pm
The questions
1. If SICA were to expand to other countries, offering their current product line, suggest a country and explain the characteristics of that country that made it a good target for expansion?
2. Analyze the current Peruvian market entry strategy and provide recommendations to enhance or restructure their commitment to that market.
3. Could Don Café work as a global brand? Why or why not?
4. What structural and/or strategic changes to SICA would you recommend to the next heads of the company (i.e. Salcedo-Benitez’s children) that will make it succeed at the international level.
The written assignment must conform to these specifications
• The entire analysis must be presented in no more than 2,000 words, excluding diagrams and references.
• Double spaced
• Font size 12
• No need for citation if you are referencing the material of the class or the case. If you are using external information, please use APA (end references)
• No need for a cover page. Please insert your name and number of words as headers
• Report received after 6:00 pm Apr 12, will have the grade reduced by 10%. After that any late reports, if accepted, will have the grade reduced by 10% for each extra calendar day.
• You can use bullet points in your answer, but please explain the points
Rubric
• Writing quality and presentation: 2 out of 15.
• Accurate application of appropriate course content (concepts and theory): 8 out of 15.
• Logic of argumentation (conclusion follow logically from premises and arguments): 5 out of 15.