Strategic Management: Creating Competitive Advantage
Strategic Management: Creating Competitive Advantage Question: 1 (25 marks) Diversification initiatives, must be justified by the creation of value for shareholders. Amazon, the known e-retailer has pursued diversification through acquiring Souq.com, the well-known e-retailer in the Arab region. In light of this, identify type of diversification adopted by Amazon. Critically discuss benefits and relevancy of…
