Market Opportunity Analysis (MOA) Buying Process What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture…
Five-step customer decision-making process What are the steps a buyer passes through when making a buying decision? Problem Awareness: After consumers go through the problem awareness step, they search for information about the products and services available to satisfy their needs and wants. Search for Information: After consumers go through the problem-awareness step, they search for information about the products and services available to satisfy their needs and wants. Evaluation of Alternatives: Armed with product information, the consumer’s next step is to evaluate the alternatives discovered in the search for information step. The goal is to make the best purchase. Purchase: The purchase follows the evaluation of alternatives step. Perhaps the most important step to marketers is the purchase step of the decision-making process. …
