The impact of Smart Tourism on Happiness

By Support

The impact of Smart Tourism on Happiness


MBA 606 – Management Information Systems

Spring 2020

Research Description


  • You should do a research paper on “The impact of Smart Tourism on Happiness”.


Part 1: Report/Research Paper (25%) – Due May 20, 2020.

  • Research paper
  • Your paper should be approximately 8-10 pages long (5000-7000 words).
  • A template for the research paper has been attached.
  • A grading criteria and writing rubric are included below.


  • Project Report: Your final report should include:
  1. Executive Summary
  2. Introduction and problem statements
  3. Proposed product/services/processes: Why are you proposing this particular product/service/processes? Main target audience? Strategy? How much will it cost?
  4. Process Modeling: Business background, current problems or motivation for analysis, System Scope and External Views/Schemas
  5. Application prototypes: Detail information of your product/service including snapshots and links to your website and social media (if applicable).
  6. Implementation/Results/Discussions


Part 3: Individual Reflection Essay (750 words)

Each student submits Individual Reflection Essay to me separately. The essay should include:

  • Lessons learned


Helpful resources and tips

  • Be sure you fully understand the assignment—if you don’t, talk to me early on.
  • Give yourself plenty of time for the entire writing process.
  • Turn in a neat, clean paper
  • Run spell-check, but don’t rely solely on it – ask a friend or two to read over a draft of your paper before turning it in
  • Pick a style guide (e.g. Chicago, MLA, APA) – use every resource available, including library & librarians



Presentation grading criteria

Content and Analysis

(45 points)

Ability to explain your reasoning and analysis clearly.

Rigorous analysis including relevant tools, techniques, concepts and frameworks.

Able to relate to the course materials.

Structure (15 points)Logic and flow of the presentation, it should be easy to follow and understand
Presentation Quality (15 points)Effectiveness and clarity of delivery: do not read from a script

Effective use of presentation aids, eye contact.

Ability to maintain audience interest

Team dynamic

Creativity (10 points)Using creative and original ideas. Imaginative design and use of materials. Novel handouts, visual aids, or methods.
Debate (10 points)Ability to stimulate discussion and respond appropriately to any questions
Timing (15-20 min)

(5 points)

Ability to complete the presentation within the given time


Research Paper Grading Criteria

               Criterion                                                                                     Weight
1Comprehensiveness of relevant literature and development of research background40%
2Identification of research problem/question and explanation of significance to business or both10%
3Appropriateness and justification of overall research design15%
4Overall paper quality20%
5Quality of arguments, logic, referencing, grammar, punctuation and clarity10%
6Individual Reflection Essay5%
Total                                                                                           100%


Project Report Grading Criteria

               Criterion                                                                                     Weight
1Identification of research problem/question and explanation of significance to business or both.

·         All important, major and minor objectives are identified and appropriately analyzed.

2Comprehensiveness of proposed solution and project development.

·         Research to understand the broader context to include key influences, and current activities of such initiative.

·         Identify the specific target audience profile for your initiative, product or tool by conducting a thorough analysis of the target audiences’ perceptions such as demographics, history, culture, attitudes, social concerns and values.

·         Develop an integrated project plan and messaging strategy aimed at engaging your defined target audience that includes tailoring the message, finding credible messengers and selecting media platform(s).

·         Two or more alternatives are considered. Each alternative is appropriately and correctly analyzed for feasibility.

·         All relevant information is obtained, and information sources are valid.

3Appropriateness and justification of overall project.

·         Choose a specific goal for your messaging strategy tailored to your target audience.

·         Establish baselines in order to measure the effectiveness of your project based on pre-and post-implementation analysis.

Process Modeling – Business background, current problems or motivation for analysis, System Scope and External Views/Schemas

·         Draw a context diagram and a level-0 diagram that represents your main business processes. Explain why you chose certain elements as processes versus sources/sinks.


·         All requirements and objectives are implemented and completed.

·         Clearly articulates what worked well and why? What did not work and why?

·         Ways to increase effectiveness and efficiency of work in the future.


 Application Prototypes (If applicable)

·         Web presence for the initiative, product, or tool. Teams could set this up through a full website, Facebook, Instagram, Blog, Twitter, or any number of other digital platforms. The selection of a platform will depend on what is most appropriate for a team’s specific initiative, product, or tool as well as the target audiences.


5Quality of report, logic, referencing, format, grammar, punctuation and clarity5%
6Individual Reflection Essay5%
Total                                                                           100%




Individual Reflection Essay Rubric

ComponentExcellentCompetentNot yet complete
Contributions The individual contributed in a valuable way to the project. The individual is also able to articulate the key performance criteria of successful teams and evaluate the group performance accordingly.The individual did not contribute as heavily as others but did meet all responsibilities. The individual is also able to identify some key performance criteria of successful teams and/or draw related connections the group performance.The individual did not contribute to the project and failed to meet responsibilities. The individual does not identify key performance criteria of successful teams or draw inference to own experience.
Lessons Learned The individual had a level of engagement that demonstrated a strong commitment to the class and the learning outcomes. The voice of the individual writer is evident.


The individual had a level of engagement that demonstrated a commitment to the class and/or the learning outcomes. The level of analysis and reflection could have been deeper.


The individual had a level of engagement that did not demonstrate a commitment to the class or the learning outcomes. Conclusions simply involved restating information without reflective thought.


Writing Rubric

The purpose of this rubric is to assess your writing skills.


TraitDoes Not Meet ExpectationsMeets ExpectationsExceeds Expectations
PurposeThe purpose and focus of the writing are not clear to the readerThe writer has made good decisions about focus, organization, style, and content so as to achieve the purpose of the writing.The writer’s decision about focus, organization, style, and content fully elucidate the purpose and keep the purpose at the center of the piece


Does not develop ideas cogently, uneven and ineffective overall organization, unfocused introduction or conclusionDevelops unified and coherent ideas within paragraphs with generally adequate transitions; clear overall organization relating most ideas together, good introduction and conclusion.Develops ideas cogently, organizes them logically with paragraphs and connects them with effective transitions. Clear and specific introduction and conclusion.


Uses words that are unclear, sentence structures inadequate for clarity, errors are seriously distractingWord forms are correct, sentence structure is effective. Presence of a few errors is not distracting. 

Develops concise standard English sentences, balances a variety of sentence structures effectively.



Insert Title of Paper Here, Do Not Change the Style

John Q. StudentÓ

School of Business Administration

American University of Sharjah

PO Box 26666, Sharjah, UAE



The abstract should be entered here.  The style to use is Body Text.  There should be two (2) spaces following each period.  The two spaces rule applies to the entire paper.  If you click on the Show/Hide button on the toolbar, you can display all of the formatting marks that are normally hidden.  A final note is that the style for the main text is Body Text.  Using this style, and all of the provided styles, will automatically format your paper.  You will not need to enter a blank line between paragraphs.  Simply hit Enter and the next paragraph will have the correct amount of blank space.

Keywords (Enter keywords that you might use to search for this paper)

Keyword 1, keyword 2, etc (enter words that you might use to search for this paper)

1        Introduction (Style is Heading 1)

This paper is formatted with 1 inch margins all around.  As stated in the abstract, the text in the paper sections should be the Body Text style.  Once again, you have two spaces following a period.  Whenever you press the enter key, a new paragraph begins.  By using the styles included with this template, you are ensured of a correctly formatted paper.

Please note that the paper must be written in 3rd person.  Any paper that contains I, me, we, our, you or us will be rejected outright.  This template, being tutorial in nature, does not adhere to that requirement.

2        Handling Citations and References

Here is how you handle citations or references.  For a single author, you would have the following.  The sun rises in the east (Smith, 1991).  For two authors, you would have the following.  The sun rises in the east (Smith & Jones, 1991).  For three or more authors, you would have the following.  The sun rises in the east (Smith et al., 1991).  You cite several references at once as follows.  The sun rises in the east (Smith, 1991; Jones, 1993).  Note that a semicolon was used to separate the two authors.  Finally, you would cite an author’s name as part of a sentence as follows.  Smith (1990) proved that the sun only rises in the east.

Internet references are a bit tricky.  You reference the author of the page and the year.  A corporation can be an author.  So, you could have:  The sun rises in the east (Microsoft, 1999).  Here, the date refers to the date when you accessed the web page.  In your reference section, you will have:

Author, (year accessed), Page Title if applicable, full web address, date you accessed it.

As an example:

Carnegie Mellon, University of Michigan, (1998), Control Tutorials for Matlab,, (1 Oct, 1998).

Then in the text, you could say: According to Carnegie Mellon (1998) this was done.  You could also say: This was done many times (Carnegie Mellon, 1998).

Please be careful with Internet references.  While the WWW is a good source of information, a paper that contains mostly web references will be viewed poorly.  Journals, conference proceedings and books should be the primary source of reference material.

For more information on how to handle citations and references, please review the guidelines on the course syllabus and/or visit:

For this paper, please list your references once, regardless of the number of times you cite it in your paper.  Do not include pages numbers on your references.

3        Handling Quotes

Quotes are handled as follows:

A quote can be inside of a sentence.  Smith (1998) stated that “everybody should study at Penn State Great Valley”, and we agree.

If the closing quotation marks terminate a sentence, then the period is inside of the quotation.  Jones (1999) stated that “everyone enjoyed the research institute at Great Valley.”

If the author of a quote had a misspelling, then you show that the misspelling is not a typographical error by using sic as follows.  Smith (2000) stated that “research at Great Valley (sic) is very educational.”

In a quote, you can insert a clarifying word by encasing it in brackets.  Jones (2001) said “if [we] all do our share, the work will get done.”

Block quotes are not recommended in a short paper.  But if they must be used, they should be in the block quotation format as follows:

As Heinlein stated (1973):

There is no time, there is no space.  What was, is, and ever shall be.  You are you, playing chess with yourself, and again you have checkmated yourself.  You are the referee.  Morals are your agreement with yourself to abide by your own rules.  To thine own self be true or you spoil the game.

Observe that a block quotation is single spaced and italicized.  There are no quotation marks around a block quotation.

4        Handling Sub-Sections (Use only with permission of Institute Director)

As a rule, you would never have a sub-section immediately follow a section title.  There must be a paragraph that introduces the sub-section.  The same rule applies between sub-sections and sub-sub-sections, as well as, between sub-sub-sections and sub-sub-sub-sections.

In this paper, you should have a maximum of 2 section levels.  In other words, you should have sections (e.g., 4) and sub-sections (e.g., 4.1), at most.  Sub-sub-sections will not be allowed.  In addition, there may be a maximum of 4 sub-sections for each section.  For example, sub-section 4.5 will not be permitted.

4.1       Sub-Section Title (Style is Heading 2)

Body Text style is used for a sub section.

4.2       Never Have a 4.1 without a 4.2

You should never have a single sub-section.

5        Handling Figures

An example of a figure is given in Figure 1.  Generally, it is best to Insert|Picture|From File, rather than using Word’s crude drawing tools.  BMP files can be generated by something like Paint, and work quite well.  The caption line after the picture is style Caption.

The figure must follow its first point of reference in the text.  The only exception to this rule is if figure insertion would cause a large amount of blank space.  In this case you should use your best judgment on where the figure belongs.  Another thing to notice is that the word “Figure” is capitalized when referring to a figure.

You should “talk to” a figure.  There must never be a figure unless there is text that refers to it.  If you have nothing to say about a figure, then omit it.

Figure 1 What We Think About Writing Papers


Now we have another image inserted.  Once the picture is inserted, you can format its size as needed.  As shown in Figure 2, the image has been increased in size to 100% using Format|Picture|Size.  As with Figure 1, the style is Picture and the line after it is style Caption.

Figure 2 What We Really Think About Writing Papers

Likewise, Figure 3 is the same picture again, this time shrunk to 25% of its original size (Figure 2).  Be careful not shrink pictures (especially those with text) to the point of illegibility.  Make sure that the text font within a picture is the same size as the one utilized in the body of the paper.  In addition, your picture should be appropriately sized for clarity (and NOT to fill up space), leaving little or no blank spaces on the page.

Figure 3 What we really, really think about writing papers

6        Handling Tables

Tables are included as shown in Table 1.  Generally, you center the table and use the Table Name style for the caption.  The caption appears before the table.  Note that tables are numbered sequentially as they appear.  Also observe that when the table is referenced in the text, the word “Table” is capitalized.  The text of the table itself is Normal style, with an extra (blank) paragraph after the table that is also Normal style. Tables are useful to tabulate or summarize results.  As with figures, you must “talk to” the table.  If you have nothing to say, exclude it.

Table 1 Some data

Column 1Column 2Column 3


A table is one of the few parts where formatting is not automatic for the paragraph that follows it.  As stated above, there is a blank paragraph in the Normal style that follows the table.  You must then manually change the next paragraph (i.e. this paragraph) to Body Text Style.

Note that it is best to not let a table break across pages.  To stop this, select the table caption and the table.  Then use Format|Paragraph|Line breaks|Keep lines together and also Keep with next.

The same rules apply to a table as to a figure in terms of reference within the text.  You must never have a table unless there is some text that references the table.  Tables are often used to compare differences or summarize results.  Raw data would rarely be tabulated in the body of a short paper or report.  You may prefer to show data graphically and refer to source of data.

7        Handling Algorithms

If you have an algorithm, here is how you insert it.  The Algorithm style is Algorithm Text and the caption is Algorithm Name.  Algorithms are treated much like figures, except they are displayed in a box as shown in Algorithm 1 below.

i = 0      {iteration counter}

j = 1

BEGIN iteration_loop

Do something

LOOP until exit

Note that the Algorithm style is:  Algorithm text

Algorithm 1 Style is Algorithm Name

8        Handling Equations

An equation is entered as follows.  It is recommended to use Equation Editor or MathType to enter equations.  The equations are numbered sequentially as they appear.  The style is Equation.


And then back to body text.  Every equation must be referred to in the text.  This is done as follows:

As shown in Equation (1), it is possible to equate variables a, b and c to variable y.  The variables must be italicized to match those of the equation.  Please note that the word “Equation” in the reference is capitalized.  However, there are times when you may derive equations and number them as you proceed.


For example, “Combining Equations (9) through (12) yields an alternate form of the conservation of mass,



where u and v are the x and y components of  the flow velocity, respectively.”

9        Conclusions and Recommendations

All papers need a conclusion that summarizes what has been discussed.  Conclusions are often followed by recommendations for addition research or completion of unfinished work.

10      Acknowledgments (Optional)

You may insert acknowledgments here if desired.  This (and the Copywrite footnote) is the only part of the document in which you can use 1st or 2nd person singular form.  In acknowledging a spouse, significant other, faculty member or, you may use the first person “I” instead of “the author.”

11      References (Typically 6 to 12 references required)

Alpigini, J.J., Russell, D.W., (1998) Visualization of Control Regions for Badly Behaved Real-Time Systems, IASTED International Conference on Modeling & Simulation, 5/13/98-5/16/98, Pittsburgh, USA.

Ariffin, A.E., Munro, N., (1997), Robust Control Analysis Of A Gas-Turbine Aeroengine, IEEE Transactions On Control Systems Technology, Vol. 5, No. 2, March, 1997.

Ayyub, B.M., McCuen, R.H., (1996), Numerical Methods for Engineers, Upper Saddle River: Prentice Hall.

Barker, H.A., Hammond, P.H., Huynh-Quoc, T., Jobling, C.P., Frederick, D.K., (1991), A Model Library for the Control Engineering Community, I.E.E. Conference Publication, Vol. 1, No. 332.

Bellomo, N., Preziosi, L., (1995), Modelling Mathematical Methods and Scientific Computation, Boca Raton: CRC Press.

Borland, (1992), Turbo Pascal User’s Guide, Scotts Valley: Borland International, Inc.

Brogan, W.L., (1991), Modern Control Theory, Englewood Cliffs: Prentice Hall.

Branner, B., (1989), The Mandelbrot Set, Chaos and Fractals, The Mathematics Behind the Computer Graphics, Proceedings of Symposia in Applied Mathematics, V 39, Providence, Rhode Island, edited by Devaney, R.L., Keen, L., Providence: American Mathematical Society.

Burden, R.L., Faires, J.D., (1989), Numerical Analysis, 4th Edition, Boston: PWS-Kent.

Carnegie Mellon, University of Michigan, (1998), Control Tutorials for Matlab,, (1 Oct, 1998).

Control and Computer-Aided-Design Group (CCADG), (1991), Turbofan Engine Model, University College of Swansea, June 1991 (in print).

Devaney, R. L., (1990), Chaos, Fractals and Dynamics, Computer Experiments in Mathematics, Menlo Park: Addison-Wesley.

Russell, D.W., Alpigini, J.J., (1997) A Visualization Tool for Knowledge Acquisition Using a Julia Set Methodology for Dynamic System Expansion, Proceedings of the 9th International Conference on Software Engineering & Knowledge Engineering (SEKE’97), Madrid, Spain, 6/18/97-6/20/97.

Russell, D.W., Alpigini, J.J., (1997c), Using a Modified Julia Set Methodology to Identify Conditions for Safe Operability of a Turbofan Engine, IFAC International Symposium on Artificial Intelligence in Real-Time Control (AIRTC’97), Kuala Lumpur, Malaysia, 9/22/97-9/25/97.

There are some subtleties to this reference list.  First, please notice the Carnegie-Mellon reference.  This is for a web page.  It shows the author, title, WWW location and the date the page was accessed.  Also note the reference to Devaney.  One textbook is referenced several times, with a different group of pages each time.  Hence the dates 1990a-1990h are used.  You may also reference two papers by an author in the same year by using a letter after the date, e.g. 1997a and 1997b.  An example of this is shown above in the Russell & Alpigini references.

12      Biography (Optional)

You may include a short description of your education, career and position.  Please limit this to a maximum of 100 words.

Ó John Q. Student, 2003:  I grant the American University of Sharjah the non exclusive right to use this work for the University’s own purposes and to make single copies of the work available to the public on a not-for-profit basis if copies are not otherwise available.