Validation Approval of Survey Sample and Analysis

Your task
Based on the analysis you conducted in Assessment 1, individually, you are required to create a 10
question survey, distribute it via Survey Monkey (a free online instrument) to collect data from 15
respondents and to provide six-page analysis of the gathered data.
Assessment Description.
In this individual assignment, you will be given an opportunity to critically analyse and understand the
driving forces of perception, attitudes, motivation, and cultural factors covered in weeks 3 to 5 that
influence consumer behaviour and consequently consumers’ purchasing decisions. Please note that
not all of these topics may apply to your chosen product or service.
Assessment Instructions
Your first task is to create a survey comprising of 10 questions that designed to examine why consumers decided
to purchase your chosen product or service. These questions should inquire about perception, attitudes,
motivation, and cultural factors. Please note that this survey should not ask participants questions about
product or service quality/attributes and customer satisfaction.
By the end of week 6, you are required to provide the ten questions that you will use in Survey Monkey to survey
15 participants who purchased the chosen product/service in assessment 1 to your workshop facilitator via
MyKBS, under ‘assessments tab’ > ‘Survey Questions and Objectives Verification’ icon. In providing the list of
ten questions, you must also include theories/concepts that link to each of the questions, and objective/s of the
questions in a nested table. This validation step is worth 10% of your grade for this assessment, and you will not
be able to submit the 6-page survey analysis until your workshop facilitator has approved your questions, so be
wise and don’t be late.
By the end of week 7, once your workshop facilitator has validated your survey questions, your next task is to
seek “real” and valid participants who legitimately purchased the chosen product or service that you analysed in
Assessment 1 and to invite them to take your survey. You only need to gather 15 responses, and it is
recommended that you either distribute your survey to friends and family, colleagues or to social media groups
that endorse the use of your chosen product/service. Please note that the fabrication of responses will yield
an overall failing grade for this assessment.
Once you’ve created your survey and collected participants’ responses, you are required to provide a 6-page
summary that addresses the following points:
Assessment Information
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1. The purpose: the overall goal of your survey.
2. An explanation of the administration processes: how was this survey distributed and why?
3. A succinct summary of the survey results.
4. An analysis of the survey results: analysis of emerging themes from gathered data.
5. Reference List (not included in the page limit of this submission).
6. Appendices (Your Survey Monkey login details and screenshots of Survey Monkey graphical
representation of results – not included in the page limit of this submission).
In finalising your submission, you are also required to use theories and concepts related to consumer behaviour
discussed in weeks 3 to 5 by incorporating consumer behaviour literature into your analysis. In referencing your
survey, video from assessment 1 and other sources of information, you must use Kaplan Harvard
Referencing Style. These may include government publications, industry reports, and journal articles.
Assignment Creation and Submission
For more useful tips on how to use Survey Monkey, please view the YouTube channel via the following link:
If you have any further questions related to the technical aspect of Survey Monkey, please contact your subject
coordinator directly via email:
The 6-page survey analysis file must be submitted as a ‘Word’ document to avoid any technical issues that may
occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.
Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop
facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the
Turnitin similarity report or any other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late
assignment submission penalties” Policy.
Number of
1* – 9 days 5% per day for each calendar day late deducted from the total
marks available
10 – 14 days 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
been returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day
late and therefore subject to the associated penalty
For more information, please read the KBS’s Assessment Policy via